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What's the ROI of Deodorant?

The business landscape has been altered drastically over the last 15-20 years, starting with the ubiquitousness of the internet, which gave consumers...

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Boise Branding and Logo Design We Admire

If people don't feel something when they see your branding then you are missing a huge opportunity to connect with your audience.

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Why I Stopped Listening to Gary Vaynerchuk

In early 2012 a friend of mine forwarded me a video with a note that read, “You have to watch this guy…he’s killing it and his stuff is awesome.”

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Documentaries for Entrepreneurs

This blog post delves into 6 documentaries about owning a business, building a personal brand, and the spirit of entrepreneurship.

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What is Content Marketing? Even Big Brands are Blowing It.

As the popularity of content marketing grows it appears that the understanding of what it is - and what it isn't - still isn't being captured by small and big brands alike.

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Fear of Launching - How Startups and Product Launches Fail

Fear of launching a new business or product is what keeps some businesses from reaching the success they are after.

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Newsjacking: Enter the Conversation Already Taking Place in the Customer’s Mind

There are already ideas, conversations, and other thoughts prominent in your customers’ minds. To reach them successfully, you sometimes have to tap into those existing thoughts.

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We Went to a 4-Day Work Week…Here’s What Happened

Recently we decided to experiment with a 4-day work week...here is what happened.

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Lead Generation for Small Business in 8 Easy Steps

Most small business owners are very tactical in nature when it comes to their marketing. In other words, when the...

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An Interview with Matt Dietz – Dietz Agency

The insurance bidness is one of the most notoriously difficult sales jobs on the planet. At least, in my humble opinion.

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A Passion for Business – An Interview with Zeb Welborn

Just before the recession hit some years back, Zeb Welborn decided to quit his teaching job to pursue other...

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Trust the Soup - the business hack that will keep you in the black

I looked over at the clock. 3:46am. I was up again and finding it difficult to a) fall asleep and b) stay asleep...

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A Conversation with Dave Lakhani

When Dave Lakhani left the religious cult he grew up in at age 16 he gave himself until age 25 until he figured he'd...

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Changing the World, One Application at a Time

As a young child, Cameron Aaron was diagnosed with a learning disability, ADHD. He was also, however, recognized as being highly gifted and as such, was sent to a school that would help him...

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Serial Mompreneur, Megan Bryant

What do you do when you've bitten off more than you can chew? You sit down and chew it.

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How to Write a Sales Proposal

A compelling sales proposal can close the deal on a unique product or service. It makes sense to take the time to build a winning sales proposal with a focus on the interests of the client.

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Driving traffic, Analyzing Data, and Online Marketing with Neil Patel

Neil Patel is a serial entrepreneur who has made a career out of helping businesses with driving traffic to their online properties and making sense of the data they can collect from their visitors.

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Understanding the True Value of Your Business

If you are a business owner, chances are you have thought about selling your business one day. Let's face it, every entrepreneur on the planet has had fantasies of starting a company, growing it...

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Marketing Your Business in Changing Times

When Stephen Cilley and his partner started Ataraxis PEO in 2010, Obamacare had just been mandated by the federal government. He was understandably concerned about the impact this would have on his...

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Financial Strategies for Millennials

Whitney Hansen was a struggling college student buried in debt (sound familiar?) But, by using the financial strategies she teaches millennials, she was able to go to school full time, work...

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How to Use Strategic Partnerships to Grow Your Business

Learning how to use strategic partnerships to grow your business is one of the most underutilized strategies among business owners today. For the true entrepreneur it is the single best path to...

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Business Development Practices That Get Results

Today I visit with V-Squared Creative's very own Eric Brocksome. Eric is the Business Development Director at V-Squared and is responsible for community relations, developing new relationship...

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Using LinkedIn Groups for Prospecting

In this episode I sit down with Darren Davis from Link Caffeine and we talk about inbound marketing, how to use LinkedIn Groups for prospecting, and why everyone should visit the panhandle of Florida.

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Marketing Your Small Business With Social Media

Marketing your small business with social media can be tricky and a little overwhelming. In this episode I talk about social media marketing, live streaming, Blab, and more...

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5 Lead Generation Ideas That Actually Work

Lead generation is one of the toughest assignments for any business owner. And coming up with fresh, new lead generation ideas can be the bane of your existence. The challenge is finding...

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Shock and Awe Packages – Marketing that Closes Sales

Have you ever wished you had a powerful, dedicated sales team that got your prospects 90% of the way down the buy cycle and all you had to do was go in and seal the deal?

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3 Questions Before Marketing Your Product

When explaining products to other people, entrepreneurs tend to get hung up on all the wrong details. I can’t really blame them…Spending so much time immersed in building their businesses can...

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Resources vs. Resourcefulness

One of the most common reasons for business failure that is cited on a regular basis (mostly by the failed entrepreneurs themselves) is lack of resources.

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What Does Making an Omelet Have to do With Marketing?

Thoughts from Tobe Brockner on strategies and mindsets re-guarding Content Marketing.

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The Glorification of Busy

Falling in love with the notion of being busy is killing our lives and directing our focus to the trivial. It is nothing more than a distraction of our real work.

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