Does Blogging Help with SEO?
In this article we are going to explore blogging as a tool to help your SEO rankings.
As a content marketing agency our bread and butter is developing and promoting a wide range of content in a variety of formats for our clients. It’s unfortunate that when most people hear the term “content marketing” they immediately thinking of just blogging. Although it is so much more than that, a well-written and well-organized blog can be a powerful arrow in your content marketing quiver.
Blogging should be a staple of any content marketing plan, not only for the immediate benefits of giving site visitors useful information on their buyer’s journey, but also for future visitors looking for that type of information. In other words, you’re not just writing for today’s reader, but also for future potential readers who find you through search engines.
Let me give you quick overview of the process…
Step 1) Select target keywords
Step 2) blog about topic focusing on the reader, but with an eye towards search relevancy
Step 3) post blog on your website and optimize it properly
Step 4) add in clear next steps and/or calls-to-action on page
Step 5) wait for search engines to index your page
Step 6) reap the rewards of site visitors and leads for many years to come
This is admittedly a dumbed down explanation of how it works, but that’s really all there is to it. The best part is, the more you blog, the more you win. Your articles will begin appearing in the SERPs (search engine results pages) and your traffic will grow. Slow and steady will win this race. It’s a marathon, not a sprint.
To show you a real live example of this in action, let me highlight a blog article I wrote almost 2 years ago about shock and awe packages.
If you are in marketing for very long you will have most likely run across a marketing guru named Dan Kennedy. He has a small, yet very loyal base of fans, customers, and newsletter subscribers.
One technique he talks about frequently is creating a packet of information to give to interested prospects. This info kit should be well thought out and contain items to not only get your message across, but to also shock and awe the recipient.
Knowing this, I wrote an article geared towards that audience about a topic I knew they would immediately understand and latch onto. This was a perfect blend of audience and key phrase topic.
Ok, so when you Google “shock and awe packages” my blog post (from almost 2 years ago) ranks towards the top, often number one, but at least in the top 3 search results.
In this post I talk about what makes a good shock and awe package, show several examples, and finally, have a strong call-to-action at the end that essentially says, “Hey, you can do this on your own, but if you need help, email us here.”
To this day I get about 1-2 leads per week from this blog post. And that’s just one blog article! Imagine the power of this if you had 30, 40, or 100 of these types of articles on your site. Not all of them will generate that many leads, but even if you are only getting one inquiry per post per month and have 50 posts, that’s 50 leads coming in each and every month without you having to lift a finger. Once you’ve done the work you’ve created an asset that continues to pay out for months and years to come.
Over time you will have created such a momentum of new leads that you couldn’t turn it off if you tried. That’s the power of blogging.
If you think blogging would be beneficial to your business and are unsure of how to get started or need help planning strategy, we would love to help. Just fill out the “Start a Project” form below and someone will be in touch with you within 24 hours.