How Much Does a Website Cost?
So, how much does a website cost anyway? We get this question a lot. I mean, a lot.
It’s not that I have anything against the question per se; after all, if you’re about to buy anything you need to know how much it costs.
The problemo with this question is that it just isn’t very useful. It’s kinda like asking how much a house costs. The answer varies widely because of the almost infinite number of variables involved in making such a purchase. However, as a general rule of thumb, plan on paying $300 to $500 per page of content. So, if you have a 5-page site plan on spending anywhere from $1,500 to $2,500, a 10-page site would be $3,000 to $5,000 and so on. Of course, this is going to vary by provider, but this will give you a good starting point for comparison.
(For context, our 5-page sites start at $1,618 and we are generally towards the lower end of the average price)
In order to get the site that you want there are a few things you should keep in mind…
What is the purpose of your site?
If you are thinking of building a website (or simply redesigning an existing site) the real question you need to ask yourself is, “What is the purpose of my site?”
Digging into that question is going to help you and your web designer figure out the functionality that you’ll need and a price to match.
Is it just a simple site that has basic information about your company? Do you need lead capture forms? E-Commerce? A membership area? The ability to play videos? A blog? A chat plugin? Social media integration? And on and on.
The more clear you can get about the functionality that you need, the better off you’re going to be in the long run. Keep in mind too that the more functionality you add to a site the more it will generally cost.
You get what you pay for.
I know it’s tempting to outsource your site design to someone overseas for $5 or whatever, but the reality is that doing so comes with its own set of challenges and things to consider.
First of all, there’s a communication barrier. We get clients all the time who come to us after trying to get a firm overseas to build their site only to get frustrated with the communication issues and give up.
Second, aesthetically, these sites leave a lot to be desired. In most cases the sites turned out by these companies look like something left over from a student project in 2002. If you’re ok with that, fine. Just be aware that you’re going to get what you pay for.
Your Web Designer is Your Ally
While you may have a pretty good idea of how you want your site to function and look aesthetically, keep in mind that you are hiring a designer because of his/her expertise. If they seem to be steering you in a particular direction then it’s probably for a good reason. Trust their judgement on most of their suggestions. It’s just as important to them that you get a beautiful site as it is to you. After all, their reputation is on the line too.
Building a website can be overwhelming, but it doesn’t have to be. Go in with an open mind, reasonable expectations, and a positive attitude and you’ll find the experience exciting and fun! So, the next time you are tempted to ask "How much does a website cost?", think of the above points first and you'll kick things off right.
If you have plans to build or revamp a website in the near future I would love the opportunity to win your business. Please fill out the short form below and I will send you a list of sites we have built recently along with a pricing guide so that you can begin your research.