How to Use Video to Market Your Business

How to Use Video to Market Your Business

Using video in your marketing mix is something that is increasingly impacting campaign results. With ever-evolving technologies in both internet speeds and video tools available it is easier than ever to create high quality videos on even the smallest of budgets. More than that, video works. Period. (For a great discussion on trends and statistics, HubSpot wrote a great article that you can read here.)

Here are just a few ways you can use video in your marketing...

Customer Testimonials

Getting your customers on video is a great way to give your brand life through the voice of another. People will often ignore what we say about ourselves, but lend credibility to what others say about us. Here are a couple of examples of customer testimonial videos we did for one of our clients:

Customer Testimonial #1

Customer Testimonial #2

Drone Video

Love them or hate them, you can't deny that drone video is some of the most stunning video you can create. The impact is immediate and powerful. *Be forewarned, if you are using drone video for ANY commercial purpose you must complete Part 107 of the FAA licensing requirement.

(As an aside, V-Squared Creative is fully licensed to shoot drone video, having successfully completed the Part 107 test. Whether you are shooting your own drone video or hiring it out, make sure you or your vendor are properly licensed)

Here is an example of some drone work we did for a client who builds storage units and wanted to have a video that played on a loop for a trade show booth they had...

Drone Video #1

And drone video for a television commercial...

Drone Video #2

Animated Videos

Animated videos are fun and different and are great for those who aren't comfortable appearing on camera. Create a script, record the voiceover, pick some music and then turn it over to the animator. These are relatively quick, but tend to be a little more expensive than live action video. Here are a couple of examples of animation videos we have done for clients...

Animation Video #1

Animation Video #2

In any case, video is a must-have arrow in your marketing strategy quiver. Even if you are just grabbing your smart phone and shooting a quick Facebook Live video talking about a particular point, it is definitely something you need to be adding to your marketing mix.

As always, if you need help or would like to discuss your own video production project, feel free to reach out to us by filling our the Start a Project form below.

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