Intelligent by Design: What Do Graphic Designers Do?
A Day in the Life of a Graphic Designer
If it’s your first time hiring a graphic designer, you may be wondering: What do graphic designers do, exactly?
It’s easy to imagine a hipster sipping coffee in Brooklyn all day before casually whipping up a bit of graphic work. How hard could it be? However, the truth is that a designer has to spend all day hustling hard to create great work for her clients.
Starting The Day
The first step for any graphic designer is to wade through a night’s worth of emails. It is amazing how quickly those emails stack up. “Inbox Zero” is a nice idea, but whoever wrote about that must not have worked in web design!
You can’t spend all day on email. Most great designers have learned how to tackle their inbox for about 30-60 minutes before moving on.
After the inbox is tamed and the first coffee is brewed, the designer can move on to the best part of the day: making the art.
Creating Graphic Design
Graphic design is both an art and a science. On one hand you have the technical skills involved in drawing or digitally creating consistently professional work. On the other hand, you have to use your own sense of artistic taste along with the client’s requests to come up with something great. The designers decide on many elements of your design such as font, color, style type, imagery, and any other visual elements.
So what do they actually design? Well, they can pretty much design anything, but to give you an idea, here are some common design projects: logo design, package design, website imagery, business cards, handouts, t-shirt designs, newsletters, pocket folders, and infographics.
The perfect design rarely happens on the first try. Most designers will quickly work through a few rough drafts before settling in in the final idea. Depending on the client and the process, designers may ask for feedback several times throughout the process.
Eventually, the work is done. The art is finished. But don’t celebrate yet, because you have to get client approval before you know you’ve done the job right.
Working With Clients
Later in the day most designers will have a few client meetings scheduled. This is where they hear about new projects or discuss the most recent designs they’ve finished. On a good day, the clients will be happy and reasonable. They may ask for a few modifications and the designer will be glad to oblige. It’s a pleasant working relationship.
Some days are harder. The client may be difficult to work with for some reason, or they will have problems with the final product.
After the meetings are over, the designer’s work is done for the day.
Graphic Design Made Easy
What do graphic designers do? Now you know. This article gave you a good understanding of the day-to-day routine for this kind of work. You can use this knowledge to communicate with designers in the future and get the best possible results for your projects. Don’t be afraid to say exactly what you are thinking. Be clear with what you want and you’ll get great graphics for your brand.