Marketing Your Business in Changing Times
When Stephen Cilley and his partner started Ataraxis PEO in 2010, Obamacare had just been mandated by the federal government. He was understandably concerned about the impact this would have on his new company...after all, Ataraxis would be responsible for managing the employee health benefits for his clients.
However, some of the greatest opportunities in the history of the world have come from massive change. In this episode of the V-Squared Creative podcast Stephen and I discuss how his company met this challenge head on and leveraged it to land on the Inc. 500's list of fastest growing companies.
The lessons learned on marketing your business during times of change are applicable and useful for any business in today's environment.