Resources vs. Resourcefulness

Resources vs. Resourcefulness

One of the most common reasons for business failure that is cited on a regular basis (mostly by the failed entrepreneurs themselves) is lack of resources.

To me, that is fundamentally a cop out. In this dog-eat-dog world we as entrepreneurs are required to be more resourceful and not worry as much about the resources (or lack thereof) we have.

The entrepreneurs who are winning today are doing so because they are doing more with less, tapping into their creativity for getting things done, and not taking no for an answer.

In the video below, I talk about how one savvy entrepreneur in the early 80s broke the mold in creative thinking and went on to build one of the most recognizable brands we have today.

 

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