Shock and Awe Packages – Marketing that Closes Sales
Have you ever wished you had a powerful, dedicated sales team that got your prospects 90% of the way down the buy cycle and all you had to do was go in and seal the deal?
That's what a solid shock and awe package will do for you.
So what is a Shock and Awe Package exactly?
I first learned this concept over a decade ago from marketing guru Dan Kennedy. Essentially, what it entails is creating some sort of package that can be mailed or delivered to an interested prospect that will give them all the information they need to make a buying decision.
Ideally, it will also include various other items designed to entertain, delight, or inspire them. I have seen literally hundreds of shock 'n awe packages over the years that range from the simple to the elaborate. Here are a few examples...
If done properly, the shock and awe package serves the useful function of acting as a mini-sales team for you. It does most of the heavy lifting by qualifying and informing the prospect before you ever meet with him or her.
What goes into a Shock and Awe Package?
The contents of your particular package will depend in large part on your target audience. It is completely context dependent. Costs will also be a function of the Life-Time Value of your customers.
You should be willing to spend more on a package if a client is worth $5,000 to you than if they are only worth $500. Be thoughtful about it.
To see another example of a shock and awe package we send out to interested prospects check this video out...
All in all, Shock and Awe packages are a simple and affordable way to get the attention of your prospects, get them the information they need to make a decision, and ultimately close more sales.
If you'd like help in designing and creating a custom shock and awe package for your business, just fill out the short form below and someone will be in touch within 24 hours...