Ashley Manor

WEB DESIGN | PHOTOGRAPHY | SEO | CONTENT CREATION | VIDEO PRODUCTION | GRAPHIC DESIGN | BRAND STANDARDS

1

introduction

Running a successful business for any amount of time is a feat, but to hit your 20 year anniversary is something special. Ashley Manor grew from one location in the mid-90s to more than 60 locations across three states by 2016. The management team was shrewd enough, however, to realize that as their company changed and adapted to the times, so too did their branding and image need to keep pace.

2

challenge

After 20 years of virtually the same branding, Ashley Manor wanted to update their existing brand, marketing collateral, web properties, and social media platforms to reflect upon the company they had become, without leaving behind the company that they were.

3

solution

We were hired just before Ashley Manor’s 20th anniversary and tasked with creating a new image for the company that showed the world a new and fresh look, while maintaining the integrity of their existing brand.

4

result

The center-piece of the existing brand was the silhouette of a young woman, with a bun in her hair. This image represented the idea of the type of client Ashley Manor served; a young woman who was transitioning into her elder years. They wanted to look forward while respecting the past.