Lowry Dental

WEB DESIGN | PHOTOGRAPHY | VIDEO PRODUCTION | SEO | CONTENT CREATION | MARKETING | GRAPHIC DESIGN

1

introduction

In the late 1970s Dr. Lowry started his small dental practice in Boise, Idaho. As his practice grew, so did his young sons, all of whom eventually followed in his footsteps and joined the practice as dentists themselves. On the backs of Yellowpages advertising and word-of-mouth the practice thrived. But, as we know, the times a changed. Suddenly Yellowpages wasn’t enough to drive new business. Although word-of-mouth was still strong, the Lowry family knew something had to be done to bring in new patients on a consistent basis.

2

challenge

With results from their Yellowpages advertising plummeting harder than a fat guy stepping off a curb, the Lowrys needed to attack the digital space and reach a broader, yet more targeted audience online.

3

solution

Starting with a slight revamp of their website, we made it more aesthetically pleasing and search engine friendly. We also added in a blog to give their prospects and patients useful and relevant information around oral care. Finally, with all the pieces in place, we started an aggressive Search Engine Optimization campaign to boost their rankings for common search terms such as “Boise dentist”.

4

result

When Lowry started with us they were on the 5th page of Google for “Boise dentist”…within 4 months they hit the first page and within 8 months they cracked the top 5 on the first page. This led to a month-over-month increase of new patients of around 40%.