CONTENT MARKETING RESOURCES

content marketing tips

Content marketing is defined as "a type of marketing that involves the creation and sharing of online material that does not explicitly promote a brand but is intended to stimulate interest in its products and services."
In short, it means story telling. When you are asked, "What business are you in?" the default answer is to just state what you do. However, that isn't necessarily your story. In truth, your story is much more than that. It's about being an authority and an expert in your industry or field. Content marketing is your way of demonstrating that expertise and delivering that value to your prospects and customers.

5 Functions Your Website Needs to Generate Leads and Make You Money

Here are the 5 things you need to incorporate into your site to make it work for you.

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Examples of Great Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.

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Burgers, Not Bikinis: How Carl's Jr. is Now Getting it Right

Carl's Jr. decided it was time to rebrand (by ditching the car wash bikini babes) in order to tell their story.

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How Do I Tell My Story?

Recently a colleague of mine approached me wanting to know some “best practices” for social media engagement..

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Does Blogging Help with SEO?

In this article we are going to explore blogging as a tool to help your SEO rankings.

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What is the ROI of Customer Reviews?

How do you calculate the ROI on stuff like that? What is the ROI of good customer service? Of having a clean store? Of having service techs that wear deodorant?

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What is Content Marketing? Even Big Brands are Blowing It.

As the popularity of content marketing grows it appears that the understanding of what it is - and what it isn't - still isn't being captured by small and big brands alike.

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Content Marketing or Traditional Marketing?

Content Marketing or Traditional Marketing? In this post we explore why having a multi-pronged approach to your sales and marketing is crucial in today's economy.

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Newsjacking: Enter the Conversation Already Taking Place in the Customer’s Mind

There are already ideas, conversations, and other thoughts prominent in your customers’ minds. To reach them successfully, you sometimes have to tap into those existing thoughts.

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It’s Not SEO or Content…It’s SEO AND Content

Growing up I was a huge fan of boxing. I used to watch it whenever I could and really fell in love with the sport.

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Who Should Create Content in Your Company?

Content marketing is over 100 years old, but has only recently risen to prominence among big and small companies...

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How to Build a Sales Funnel That Gets a 44% Opt-In Rate

If there is one recurring theme in our work here at V-Squared Creative from business owners and CMOs it's on how to more effectively generate leads on a consistent basis. Every business...

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How to Build an Email List for an Offline Business

If you own a brick and mortar store or do business mostly offline (insurance agent, mortgage broker, dentist, etc.) you may think that you can’t build an email list or simply don’t need...

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Shock and Awe Packages – Marketing that Closes Sales

Have you ever wished you had a powerful, dedicated sales team that got your prospects 90% of the way down the buy cycle and all you had to do was go in and seal the deal?

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Where Attention Goes…

When we talk about marketing and advertising all we’re really doing is asking, “Where is the attention of the consumer?” and “How do we get in front of them wherever their attention may be?”

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Dollar Shave Club Review

I am a self-identified marketing junkie. I collect junk mail. I watch infomercials for fun. I “play prospect” with companies all the time to see how they try and sell me. I examine their processes...

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Getting Noticed in a Noisy World

In 1970 is was estimated that the average person saw around 1,000 marketing messages per day. Today that number is closer to 5,000. We are constantly bombarded with marketing and advertising everyday

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