5 Functions Your Website Needs to Generate Leads and Make You Money
Here are the 5 things you need to incorporate into your site to make it work for you.READ-MORE
Examples of Great Content Marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.READ-MORE
Burgers, Not Bikinis: How Carl's Jr. is Now Getting it Right
Carl's Jr. decided it was time to rebrand (by ditching the car wash bikini babes) in order to tell their story.READ-MORE
How Do I Tell My Story?
Recently a colleague of mine approached me wanting to know some “best practices” for social media engagement..READ-MORE
Does Blogging Help with SEO?
In this article we are going to explore blogging as a tool to help your SEO rankings.READ-MORE
What is the ROI of Customer Reviews?
How do you calculate the ROI on stuff like that? What is the ROI of good customer service? Of having a clean store? Of having service techs that wear deodorant?READ-MORE
What is Content Marketing? Even Big Brands are Blowing It.
As the popularity of content marketing grows it appears that the understanding of what it is - and what it isn't - still isn't being captured by small and big brands alike.READ-MORE
Content Marketing or Traditional Marketing?
Content Marketing or Traditional Marketing? In this post we explore why having a multi-pronged approach to your sales and marketing is crucial in today's economy.READ-MORE
Newsjacking: Enter the Conversation Already Taking Place in the Customer’s Mind
There are already ideas, conversations, and other thoughts prominent in your customers’ minds. To reach them successfully, you sometimes have to tap into those existing thoughts.READ-MORE
It’s Not SEO or Content…It’s SEO AND Content
Growing up I was a huge fan of boxing. I used to watch it whenever I could and really fell in love with the sport.READ-MORE
Who Should Create Content in Your Company?
Content marketing is over 100 years old, but has only recently risen to prominence among big and small companies...READ-MORE
How to Build a Sales Funnel That Gets a 44% Opt-In Rate
If there is one recurring theme in our work here at V-Squared Creative from business owners and CMOs it's on how to more effectively generate leads on a consistent basis. Every business...READ-MORE
How to Build an Email List for an Offline Business
If you own a brick and mortar store or do business mostly offline (insurance agent, mortgage broker, dentist, etc.) you may think that you can’t build an email list or simply don’t need...READ-MORE
Shock and Awe Packages – Marketing that Closes Sales
Have you ever wished you had a powerful, dedicated sales team that got your prospects 90% of the way down the buy cycle and all you had to do was go in and seal the deal?READ-MORE
Dollar Shave Club Review
I am a self-identified marketing junkie. I collect junk mail. I watch infomercials for fun. I “play prospect” with companies all the time to see how they try and sell me. I examine their processes...READ-MORE
Where Attention Goes…
When we talk about marketing and advertising all we’re really doing is asking, “Where is the attention of the consumer?” and “How do we get in front of them wherever their attention may be?”READ-MORE
Getting Noticed in a Noisy World
In 1970 is was estimated that the average person saw around 1,000 marketing messages per day. Today that number is closer to 5,000. We are constantly bombarded with marketing and advertising everydayREAD-MORE