content marketing tips

Content marketing is defined as "a type of marketing that involves the creation and sharing of online material that does not explicitly promote a brand but is intended to stimulate interest in its products and services."
In short, it means story telling. When you are asked, "What business are you in?" the default answer is to just state what you do. However, that isn't necessarily your story. In truth, your story is much more than that. It's about being an authority and an expert in your industry or field. Content marketing is your way of demonstrating that expertise and delivering that value to your prospects and customers.

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