What is Banner Retargeting or Remarketing?
A relatively new trend has conquered the digital marketing world, and it's appearing nearly everywhere in ways you might have been aware of. The trend is called Google remarketing.READ-MORE
What is Content Marketing? Even Big Brands are Blowing It.
As the popularity of content marketing grows it appears that the understanding of what it is - and what it isn't - still isn't being captured by small and big brands alike.READ-MORE
Lead Generation for Small Business in 8 Easy Steps
Most small business owners are very tactical in nature when it comes to their marketing. In other words, when the...READ-MORE
How to Build an Email List for an Offline Business
If you own a brick and mortar store or do business mostly offline (insurance agent, mortgage broker, dentist, etc.) you may think that you can’t build an email list or simply don’t need...READ-MORE
Dollar Shave Club Review
I am a self-identified marketing junkie. I collect junk mail. I watch infomercials for fun. I “play prospect” with companies all the time to see how they try and sell me. I examine their processes...READ-MORE
Where Attention Goes…
When we talk about marketing and advertising all we’re really doing is asking, “Where is the attention of the consumer?” and “How do we get in front of them wherever their attention may be?”READ-MORE