How Do I Tell My Story?
Recently a colleague of mine approached me wanting to know some “best practices” for social media engagement..READ-MORE
What is the ROI of Customer Reviews?
How do you calculate the ROI on stuff like that? What is the ROI of good customer service? Of having a clean store? Of having service techs that wear deodorant?READ-MORE
Lead Generation for Small Business in 8 Easy Steps
Most small business owners are very tactical in nature when it comes to their marketing. In other words, when the...READ-MORE
A Passion for Business – An Interview with Zeb Welborn
Just before the recession hit some years back, Zeb Welborn decided to quit his teaching job to pursue other...READ-MORE
Using LinkedIn Groups for Prospecting
In this episode I sit down with Darren Davis from Link Caffeine and we talk about inbound marketing, how to use LinkedIn Groups for prospecting, and why everyone should visit the panhandle of Florida.READ-MORE
Dollar Shave Club Review
I am a self-identified marketing junkie. I collect junk mail. I watch infomercials for fun. I “play prospect” with companies all the time to see how they try and sell me. I examine their processes...READ-MORE
Where Attention Goes…
When we talk about marketing and advertising all we’re really doing is asking, “Where is the attention of the consumer?” and “How do we get in front of them wherever their attention may be?”READ-MORE