What Do Gumbo and a Great Digital Marketing Strategy Have in Common?
I grew up in Louisiana and moved to Idaho when I was 18. I’ve been in Idaho for longer than I lived in Louisiana and consider myself an Idahoan, but one thing I do miss about the south is the food...READ-MORE
How to Install Facebook Pixel Code on Your Website
Facebook Pixel code allows Facebook to monitor visitors to your website and for you track who is visiting which pages.READ-MORE
What Social Media Channels Should You Be On?
Dealing with a social media marketing effort can present a number of challenges. Here we discuss how to figure out what platforms you should be on.READ-MORE
How to Leverage Your Existing Content Through Repurposing
In the world of content marketing, one of the biggest challenges that creators face is producing new content consistently.READ-MORE
What is an Infographic and Which Types Should Your Business be Using?
The infographic is a visual form of content marketing that helps to simplify complicated information or give life to boring subject matter.READ-MORE
How Do I Tell My Story?
Recently a colleague of mine approached me wanting to know some “best practices” for social media engagement..READ-MORE
What is the ROI of Customer Reviews?
How do you calculate the ROI on stuff like that? What is the ROI of good customer service? Of having a clean store? Of having service techs that wear deodorant?READ-MORE
Lead Generation for Small Business in 8 Easy Steps
Most small business owners are very tactical in nature when it comes to their marketing. In other words, when the...READ-MORE
A Passion for Business – An Interview with Zeb Welborn
Just before the recession hit some years back, Zeb Welborn decided to quit his teaching job to pursue other...READ-MORE
Using LinkedIn Groups for Prospecting
In this episode I sit down with Darren Davis from Link Caffeine and we talk about inbound marketing, how to use LinkedIn Groups for prospecting, and why everyone should visit the panhandle of Florida.READ-MORE
Dollar Shave Club Review
I am a self-identified marketing junkie. I collect junk mail. I watch infomercials for fun. I “play prospect” with companies all the time to see how they try and sell me. I examine their processes...READ-MORE
Where Attention Goes…
When we talk about marketing and advertising all we’re really doing is asking, “Where is the attention of the consumer?” and “How do we get in front of them wherever their attention may be?”READ-MORE